When Uber burst onto the scene in 2011, it was a ground-breaker. The company soon became the poster child for the sharing economy. Its use of apps, smartphones and peer-to-peer transactions showed the business world was on a road to disruption. Uber’s global popularity raced ahead and the newcomer soon became the dominant force in … Continue reading Disruptive to Dishevelled – Uber’s fall from grace is a lesson for all start-ups